Pottery Barn Teen

TOOLS | Adobe Photoshop

DELIVERABLES | Site, Email, & Social Assets

THE CHALLENGE

Redesign the Storage & Organization Landing Page for the Pottery Barn Teen Spring 2023 season, creating corresponding email & social assets as a complete marketing campaign.

DATE

Jan. 2022

SERVICES

Redesign of site interface. Creation of email & social assets to align with the site experience and create a cohesive marketing campaign.

The primary aim of this project was to create an elevated shopping experience for the customer across all digital channels.

I placed emphasis on simplified layout designs and intentional curation of images. I worked closely with marketing and ecommmerce teams to ensure that high-performing products were featured and all key categories were captured.

I developed my designs for email & social assets around the stories of spring cleaning and creating functional zones within the bedroom (with an emphasis on storage furniture).

Site

PBTeen Storage & Organization Landing Page Redesign Desktop

WEB & BRAND DESIGN