ignite

TOOLS | Adobe Illustrator, Photoshop, Indesign, AfterEffects

DELIVERABLES | Brand Identity, Business System, Marketing Applications

COLLABORATION | Jie Song, Emily Lin

LINK | Process Manual

THE CHALLENGE

Plan strategy and create materials for an awareness campaign.

Ignite is an awareness campaign aimed at preparing high school students for early professionalism by giving them valuable exposure to a wider range of career paths and helping them develop basic professional skills.

We will begin by targeting East Bay Area high schools, eventually becoming national and with increased successes, international. We want to erase stigmas surrounding certain careers and focus on student interest to give them valuable information and guidance as they navigate their way through life after high school and college.

DATE

Apr. 2018 - June 2018

TARGET + CLIENTS

High School Students, Corporate Professionals (Sponsors)

SERVICES

Logo Design, Branding Identity, Marketing Applications (Flyer, Poster, Trifold Brochure, Banner, Shirts, Drawstring Bag, Billboard Display, Pins, Pens, Stickers, Cap, Editorial)

Concepts & Ideas

We began the process of logo ideation focusing on only one of our two audiences: high schoolers. Thus, we created logos with a rounded typeface and warm-toned, bright gradients that spoke to the literal meaning of the word 'ignite.' We soon realized that these concepts were too childish, especially considering the primary aim of our campaign to help push high schoolers into early professionalism. We also recognized a greater need to address our second audience: the corporate professionals who would both participate in and/or potentially fund our campaign.

Logo Official

The final Ignite logo consists of a graphic of a lightbulb within type logo, which allowed us to keep an element of playfulness while simultaneously communicating a professional aesthetic through the thin, elegant, and modern typeface.

Business System

Consistency and simplicity was a key component of the business system design, which I was primarily responsible for. The lightbulb motif was enlargened and used throughout the business system materials and white space was used effectively to organize and balance any text.

Marketing Applications

Promotional materials are to be distributed by the ignite team to high school students during different events and workshops, as well as to the corporate professionals that we will be pitching our campaign to.

BRANDING